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Working with Nexus (Selling)
Working with Nexus (Selling)

Working with Nexus as an Air Publisher

Niels Baarsma avatar
Written by Niels Baarsma
Updated over a week ago

You are an Air Publisher. As an Air Publisher, you contribute content and user events to Rayn through RaynJS, API, or Batch services. Your goal is to maximize your advertising revenue by enriching your current offerings with Rayn data and enabling buyers to succeed by activating their campaigns on your inventory.

Nexus Selling enables you to see with which Aurora Buyers you are collaborating. You can also control your trust level per buyer.

Getting Started

Before you are able to collaborate with partners via Nexus you will need to determine your role and whether you are looking to only create and activate personas (Aurora) or also act as a data provider (Air). To get started you can create a profile as an Aurora Buyer or an Air Publisher. Your profile determines how you are represented in the system to buyers and sellers.

Navigating to Nexus Selling

To begin, click on Nexus in the left-hand menu, then select "Selling." You will be directed to the Nexus Selling Dashboard page.

Let's set up your Nexus profile.

First, choose whether you are an Aurora Buyer or an Air Publisher.

Air Publisher Profile

As an Air Publisher, you contribute content and user events to Rayn through RaynJS, API, or Batch services. Your goal is to maximize your advertising revenue by enriching your current offerings with Rayn data and enabling buyers to succeed by activating their campaigns on your inventory.

Setting up a profile requires:

  • Logo: Provide a (square) company logo that will be used to easily identify you.

  • Display Name: The name that will be used as your public display name.

  • Business type: High-level business type which can be used for filtering purposes.

  • Description: The Description field can be used to describe your company and offering.

  • Preferred method of Activation: List of preferred vendors and seats to be targeted for activation. The list of vendors and seats will be shown to buyers to ensure they know how to reach your inventory.

  • Default Trust Level (Only for Air Publishers): The trust level allows you to control whether you wish to auto-approve all Aurora Buyer's personas or that you wish to manually approve each incoming persona.

All done with setting up your Profile? Reach out to us at [email protected] to publish your Profile!


Once your profile is published, it will be visible and available for Aurora Buyers. Aurora Buyers looking to collaborate with you and target their personas on your inventory can choose to include you.

Dashboard

Shows all your active personas per Aurora Buyer. The dashboard can be used to get an overview of all your active personas and their approval state per Aurora Buyer.

Aurora Buyers

Shows a list of all Aurora Buyers you are collaborating with. You can manually add buyers to the list and individually set a trust level.

Select Aurora Buyers

Select buyers to preset trust level.

Set the trust level.

What Is Trust Level?

The trust level allows you to control whether you wish to auto-approve all Aurora Buyers' personas or manually approve each incoming persona. There are two Buyer Trust Levels:

  • Auto Approve: All incoming personas are accepted by default.

  • Require Approval: Incoming personas have to be manually approved by you.

Trust levels can be set on a global level or a buyer-specific level.

The default trust level can be configured in the Settings tab and will act as the global default setting for your account. In the "Aurora Buyers" tab, you can manage the trust level per buyer.

Settings

Update the details shown in your profile:

  • Logo: Provide a (square) company logo, which will be used to identify you easily.

  • Display Name: The name that will be used as your public display name.

  • Business Type: High-level business type, which can be used for filtering purposes.

  • Description: The Description field can be used to describe your company and offering.

  • Preferred means of activation: List of preferred SSP's and seat ID's to be used for activation.

  • Default Trust Level: The trust level allows you to control whether you wish to auto-approve all Aurora Buyers' personas or manually approve each incoming persona. This setting can still be overridden in the "Aurora Buyers" tab, where you can manage the trust level per buyer.

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