You are creating personas and looking to collaborate with more publishers to scale your campaign across publishers.

Before you are able to collaborate with partners via Nexus you will need to determine your role and whether you are looking to only create and activate personas (Aurora) or also act as a data provider (Air). To get started you can create a profile as an Aurora Buyer or an Air Publisher. Your profile determines how you are represented in the system to buyers and sellers.

To begin, click on Nexus in the left-hand menu, then select "Buying." You will be directed to the Nexus Buying page. Then choose whether you want to create a profile as an Aurora Buyer, Air Publisher or both.

First, choose whether you are an Aurora Buyer or an Air Publisher.

As an Aurora Buyer, you are focused on running campaigns targeted at specific personas and increasing your scale by collaborating with multiple Air Publishers to evaluate these personas. The Aurora Buyer Profile represents you to Air Publishers when seeking collaboration.

Logo: Provide a (square) company logo which will be used to easily identify you.

Display Name: The name that will be used as your public display name.

Business type: High level business type which can be used for filtering purposes.

Description: The Description field can be used to describe your company and offering.

Once your profile is published, it will be visible and available for Aurora Buyers. Aurora Buyers looking to collaborate with you and target their personas on your inventory can choose to include you.

Shows all your active personas per Air Publisher. The dashboard can be used to get an overview of all your active personas and their approval state per Air Publisher.

Shows a list of all publishers you are collaborating with.

Update the details shown in your profile: