Rayn Console provides a user interface for managing and implementing Rayn. In Console, you have full control over your data, user management, integrations, billing, and get access to Rayn's technology.

This is the main Menu in Rayn's Console:

Aurora is Rayn's product that allows for Persona Generation. Within Aurora, you will find the Personas section.

Here you can start generating personas. Turn your Marketing Personas into Media Personas and activate them across your partner network or in the open programmatic.

Air is Rayn's product that transforms content to context and then to cohorts. Within Air, you will find the Connections section.

Data ingestion is controlled by connections. When starting with Rayn you will first need to set up a connection that will act as the end point for collecting data.

For web integrations, Rayn offers Rayn JS, a javascript library that handles the ingestion of content as well as user behavior. Learn more about Rayn JS.

For more implementations and integrations in Mobile App, CTV and CRM Rayn offers API and batch services for contextualisation, content augmentation, user events tracking and seed data ingestion.

Nexus is the connecting layer between Buyers and Sellers of Rayn Personas within Console & enables scale in Persona Activation for both parties.

Since Rayn places a strong emphasis on privacy, data is generally scoped to the domain of a publisher; therefore, personas are not global. Instead, they are evaluated at the publisher level. When you create a persona, you will need to choose which publishers you wish to activate the given persona on. Nexus helps facilitate the connection between demand and supply. Learn more about Nexus

Rayn data is fed and enhanced with direct user interaction data coming from surveys. Surveys are connected to placements that control the distribution across multiple channels. Survey input can be used for immediate activation, validating existing cohorts to improve confidence scores, or as seed data to create new predictive cohorts. Learn more about Rayn Surveys

Rayn Data Flow:

Distributions define the method of your survey deployment and control the conditions under which the surveys are shown. Learn more about Distributions.

In Rayn, a cohort is a group of users who share a trait or set of traits. Rayn assigns users to one or multiple cohorts based on behavior across content categories. By connecting survey answer options to cohorts you can assign users to a cohort based on survey input.

Cohort mapping involves connecting survey answer options to cohorts. You can then assign users to a cohort based on survey input. In Console, you can group cohorts based on Demographics, Interests, and Purchase Intent.

Here you can manage users and billing information. Learn more about User Management.