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Meet Rayn Air Enterprise

Introduction to Rayn Air Enterprise Features.

Stefania Apostol avatar
Written by Stefania Apostol
Updated over a week ago

Rayn Air Enterprise. The one where we analyze content and turn it into context your way.

Rayn Air Enterprise is Rayn's custom solution designed to meet your specific needs 🪄that includes:

  • Rayn Air

  • Context and Cohort Enterprise

  • Seed Data Ingestion

  • Data Augmentation

Rayn Air Enterprise allows for:

Data Augmentation.

  • Content Enhancement Pipeline.

  • Content Augmentation: Enrichment and Contextualisation

  • Mapping Content to IAB Content Taxonomy (IAB V3 up to Tier 4, IAB V2.2 up to Tier 4)

  • Mapping Content and User behavior to IAB Audience Taxonomy (IAB V1.1 Up to Tier 6)

  • Creating a Cohort string, including IAB Content and Audience Taxonomy categories

Seed Data Ingestion.

  • Ingests 1st party data to adjust the confidence scores to better reflect the true likelihood of those predictions being correct.

Rayn Context 2.0 Enterprise (mobile, connected tv, server side)

  • Server-side implementation

    • Batch service for Content Ingestion

    • API

  • Multi-language Content Contextualisation

  • Mapping Content to IAB Content Taxonomy (IAB V3 up to Tier 4, IAB V2.2 up to Tier 4)Passing content categories to a preferred location

  • Option for a white label solution

Rayn Cohorts Enterprise (mobile, connected tv, server side)

  • Server-side implementation for sending user events

    • Batch service

    • API

  • Enhancement, Aggregation and Mapping to IAB Audience Taxonomy (IAB V1.1 Up to Tier 6)

  • Option for a white label solution

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