Rayn page analysis involves scanning and analyzing content on a web page. Rayn returns a detailed page analysis mapped to IAB v3 or IAB v2.2 contextual categories and brand safety scoring.
How Rayn Page Analysis Operates:
Content Ingestion Flexibility:
Rayn's page analysis allows for customizable content ingestion. You can choose to analyze an entire page or specific sections. For detailed configuration instructions, refer to the Rayn JS connection guide [link to guide].
Analysis Process:
The process begins with the extraction of metadata and key content from a webpage. Rayn detects the language of the content and then employs advanced Natural Language Processing (NLP) techniques to analyze the extracted data.
Content Categories:
Identification and Scoring:
Rayn categorizes web content following the IAB v3 and v2.2 content taxonomies. It assigns one or more contextual targeting categories to each URL, with each category receiving a confidence score based on its relevance and prominence on the page.
Page Analysis Response:
Top Content Categories:
For targeting and user cohort creation, Rayn returns the top 10 content categories that have a confidence score of 85% or higher. These high-confidence categories provide a reliable basis for contextual advertising decisions.
Leveraging Page Analysis for Marketing:
Rayn's detailed page analysis, aligned with IAB v3 and v2.2 taxonomies and brand safety scoring, is a powerful tool for marketers. It allows for precise targeting and cohort creation, ensuring that your advertisements are not only relevant but also placed in a brand-safe environment.