Rayn Air— From content to context to cohorts.
Rayn Air analyzes content in real-time (any kind of content, from comments & product descriptions to articles) and transforms it into context and then into cohorts. This product has been designed to allow Publishers & Media owners to monetize their inventory and boost impressions without reliance on third-party cookies.
Rayn Air:
analyzes content in real-time and turns it into context.
ensures every impression has a relevant data point.
integrates with PreBid and Google Ad Manager.
uses IAB Content Taxonomy.
Read more on how to Implement Rayn Air.
