What are User Cohorts
Users that show similar behaviour or have similar attributes can be grouped together in cohorts.
Standard Cohorts
Standard Cohorts are interest based cohorts that are generated automatically within Rayn, based on your first-party data. They use consistent, standardized behavior inputs and map to IAB Audience Taxonomy 1.1. The standard cohorts are the baseline of cohorts generated by Rayn and form the building blocks for Personas.
Standard cohorts for publishers
Protect user privacy with a publisher cohort based approach to targeting instead of targeting individuals..
Unlock demand across SSP's and their advertisers, in addition to the demand from direct publisher demand advertisers seeking relevant audience targeting.
Protect data & value with siloed data, preventing the decoupling of data from media inventory.
Streamline indirect demand for upsell opportunities on direct buys via custom offerings using PMP deals.
Standard Cohorts for brands
Provide consistent & transparent audience definitions for advertisers across silos (publishers).
Unlock privacy safe audiences at scale for direct targeting directly from the DSP.
Opens the door for newly gained insights.