This article describes:
how you can create deal IDs in Google Ad Manager for personas generated with Rayn Aurora
how you can make them available to Advertisers
Overview
Rayn is targeting audiences based on cohorts and Personas which means Persona IDs are attached to the bid request. This allows for better protection of publisher data, user privacy and enables targeting for the anonymous web. To make Persona IDs targetable to the buy-side, we need to map them to a deal ID.
Creating A Proposal
In your GAM account:
Click Sales and then Proposals
Enter the name of the Proposal.
Select Buyer - Choose the buyer you wish to work with.
Select Currency - Refer to the campaign brief for details.
Creating Proposal/Deal Line Item
Click add Proposal Line Item
Select Display or Video or Audio (depending on the campaign brief)
Creating Display Line Item
Click add Proposal Line Item
Select standard and then select Display ad.
Name: We recommend the following structure for the deal line item name "Publisher Name - Rayn - Advertiser Name - Cohort Name"
Line item type: Preferred Deal. The inventory type should be pre-selected as specified in the briefing information.
Expected creatives: Select sizes based on the campaign brief.
Additional settings: Leave blank.
Delivery settings: We ask that you enter the start date as the same day you are setting up the deal - this enables bid request troubleshooting ahead of the launch date. We also ask that you set the latest possible end date - this allows for deal reactivation across multiple campaigns.
Rate: CPM rate based on campaign brief. Up to your discretion.
Ad Targeting:
Inventory - Run of Network unless specified.
Custom targeting - [Insert Specified Rayn key Value]
If the taxonomy sync is enabled then the targeting values should be available under the applicable keys:Rayn_Context_2.2 - Context categories following IAB Content Taxonomy 2.2 (Optional)
Rayn_Context_3.0 - Context categories following IAB Content Taxonomy 3.0
Rayn_Cohorts - Audience cohorts following IAB Audience Taxonomy 1.1
Rayn_Personas - Rayn Personas
Geographies - Select based on your media brief.
All other measures should be left the same.
Click "Save".
Creating Video Line Item
Select Video or Audio ad
The ad type should have defaulted TO Video or Audio
Name - We recommend the following structure for the deal line item name "Rayn - {Agency Name} - {Advertiser Name} - {Cohort Name}".
Line Item Type: Preferred deal.
Inventory type: Select based on the campaign brief. Either in-stream video and audio, mobile in-app out-stream video, display out-stream video
Expected creatives: Select sizes based on the campaign brief.
Additional settings: Leave blank.
Delivery settings: We ask that you enter the start date as the same day you are setting up the deal - this enables bid request troubleshooting ahead of the launch date. We also ask that you set the latest possible end date - this allows for deal reactivation across multiple campaigns.
Rate: CPM rate based on campaign brief. Up to your discretion.
Ad targeting:
Video content - All video content
Video position - All video position
Inventory - Run of network
Customised targeting - Search and select targeting value for the cohort you are creating a deal for. If the taxonomy sync is enabled then the targeting values should be available under the applicable keys:
Rayn_Context_2.2 - Context categories following IAB Content Taxonomy 2.2 (Optional)
Rayn_Context_3.0 - Context categories following IAB Content Taxonomy 3.0
Rayn_Cohorts - Audience cohorts following IAB Audience Taxonomy 1.1
Rayn_Personas - Rayn Personas
If you can't find the Rayn Persona you wish to target, please email [email protected] to update the audience.
Once selecting the targeting value, the customised targeting section should look like this:
Geography - All geographies
Mobile application - All mobile applications
Device category - All device categories
Leave all other sections as the default option.
Click "Save’"
Invite the buyer to accept your Proposal
According to GAM guidelines, only you, the seller, can initiate a deal acceptance by sending a formal offer. To do this, you must click 'Request Acceptance' when sending your Proposal. It's important to note that the buyer seat you specify while creating the Proposal is the exclusive party authorized to formally accept the deal.
Ensure that all details of your proposal are verified and finalized before you request acceptance. Once the proposal is accepted, the deal is considered closed. Subsequently, Ad Manager will replicate the settings and targeting from the proposal and its line items into a corresponding order and line items for delivery.
You're all set and ready to make it Rayn! 🌦️ ✨