Rayn stands as a pivotal tool for media owners and brands, aiming to fully harness the potential of their digital content. Rayn enables addressability at scale in a cookieless world using synthetic data and AI-powered media personas. Rayn performs real-time content analysis, seamlessly transforming data into meaningful context, cohorts, and personas. Rayn provides a user interface (Console) for managing and implementing Rayn.

Rayn's technology specializes in:

Rayn employs advanced ML & NLP algorithms to analyze content and translate it into contextual data. This process involves a deep understanding of content semantics and user interaction patterns, thereby enabling more precise audience targeting.

In Rayn, a cohort is a group of users who share a trait or set of traits. Rayn assigns users to one or multiple cohorts based on behavior across content categories. Users who show similar behavior or have similar attributes can be grouped together in cohorts.

Standard Cohorts are interest-based cohorts that are generated automatically within Rayn, based on your first-party data. They use consistent, standardized behavior inputs and map to IAB Audience Taxonomy 1.1. The standard cohorts are the baseline of cohorts generated by Rayn.

Create your own detailed buyer personas in Rayn and activate them directly whilst maintaining control over accuracy and scale.

A significant challenge in digital publishing is monetizing unaddressed traffic. Rayn provides solutions to identify and leverage this segment, turning previously unaddressable audiences into valuable assets.

By offering deeper insights into audience behavior and content interaction, Rayn empowers businesses to improve their monetization strategies. It also enables more personalized user experiences, which are crucial for engagement and retention in the digital landscape.