Audigent provides data-driven solutions for both advertisers and publishers. For advertisers, it offers precise audience targeting using proprietary data segments and programmatic buying, optimizing ad campaigns across various channels. Publishers benefit from Audigent's monetization tools, which enable them to securely share and monetize their first-party data, enhancing revenue. Additionally, Audigent delivers advanced analytics to help publishers better understand their audience, optimize content, and improve ad inventory management. By connecting advertisers and publishers with actionable data, Audigent enhances engagement, revenue, and overall campaign performance.

The Audigent integration for RaynJS offers an easy solution to make Rayn data available for targeting for buyers via Audigent.

Enabling Audigent via RaynJS is a simple two step process:

Navigate to your applicable RaynJS connection and click on the "Integrations" tab. Simply toggle the switch next to "Audigent" to enable the integration. By enabling the Audigent integration Rayn will include the Audigent tag on your page, obtain the HadronId and sync your personas together with the HadronID.

If you wish to load the Audigent tag separately then you can choose for Rayn not to include the Audigent tag by clicking on "edit" and to toggle the switch for: "Disable loading the Audigent Hadron tag from the Rayn wrapper."

For buyers to action on the Audigent Hadron Identity and Contextual signals with SSP partners and to support the use of Hadron ID in data rich multi publisher PMP deals (SmartPMPs), the Hadron UserID prebid module must be installed.

Learn more about Audigent publisher integrations here